Built on April Dunford's Obviously Awesome

Stop debating.
Start positioning.

Reframe is a live workshop tool that helps product teams align on positioning — and surfaces exactly where they don't.

POSITIONING CANVAS01Competitive Alternatives02Unique Attributes03Value for Customers04Best-Fit Customer05Market CategorySarahCPOJamesSalesPriyaPM

How it works

01

Set the context

PM inputs product, goal, competitors and participants.

02

Run 5 exercises

Team answers live, votes on responses, divergence surfaces in real time.

03

Get the report

AI synthesizes inputs into a positioning canvas, diagnosis and action items.

The framework

5 components. In the right order.

1
Competitive Alternatives— What customers use if you don't exist
2
Unique Attributes— What you have that alternatives genuinely don't
3
Value for Customers— What those attributes mean for the buyer's business
4
Best-Fit Customer— Who cares about that value the most
5
Market Category— What context makes your value obvious

Based on April Dunford's methodology from Obviously Awesome, as featured on Lenny's Podcast.

What you walk away with

Draft positioning statement

One sentence, ready to pressure-test with sales and marketing.

Alignment map

See exactly where your team agreed — and where they didn't.

Positioning diagnosis

Is this a framing, ICP, misalignment, or market category problem?

Action items

Specific next steps, auto-assigned by role, ready to execute next week.

Ready to align your team?

Set up a workshop in 5 minutes. Share the room code. Run the session. Get the report.